The Rossi family goes a long way back in zootechnology. Aldo, the grandfather, founded a factory specialised in the selection and trade of sowing seeds. His son Renato first gained his experience by setting up a firm, producing animal food, which was to become one of the most important in Italy. He is now the chairman of the company and has also created Dorado certain of the importance of top quality food for the health of our pets. Studies on food intolerance brought about a new type of fish-based pet food, very appreciated by vets for the treatment of nutritional pathologies.

Later on, the firm launched Exclusion diet, a line of pet food based on a mono protein and mono carbohydrate formula. Since the ...