In 1982, because of his knowledge and experience in the area of animal nutrition in general (both within the Netherlands and elsewhere), Gerrit de Weerd became involved in the development of a dog food that was to serve as a neutral test food in research into the quality of the various makes of dog food that were then on the market A pressed pellet was developed on the basis of Dutch beef which is fit for human consumption, without any additives such as colourings, aromas, antioxidants etc.

The starting point was that the food needed to be suitable for dogs of all ages and conditions. In so doing the simple fact was referred back to that in the wild all members of the dog family, from puppy to senior, e ...