THE GOODSTUFF - for the good of all dogs and cats!

Since 2016, customers from Austria, Germany and Switzerland have placed their trust in THE GOODSTUFF’s super-premium pet food. Italy, Slovenia, Lithuania, the Czech Republic and several other countries are among the growing markets for the pet food brand, which is manufactured in Austria and Germany. In 2023, THE GOODSTUFF was chosen by consumers as the top brand in the category “ingredient list” out of 121 brands in the CheckForPet ranking.

A brand philosophy that resonates well.

Founded on the concept of feeding animals according to their natural needs, the company upholds uncompromising standards in both production and quality. Thanks to the specially developed FRESH-MIX-process, the dry food is produced carefully, which retains more nutrients and vitamins in the food. This unique method allows gentle processing of significantly more fresh, high-quality meats that are combined with amaranth, fruits, vegetables and herbs.

Our wet food recipes for dogs have a meat content of 70% with a rich, chunky consistency – suitable even for very fussy dogs.

The key benefits at a glance:

- Dry food manufactured using the new, particularly gentle FRESH-MIX process

- Made with high-quality fresh meat

- Maximum nutrients thanks to the gentle production process

- Simple recipes – reduced down to the important & the essential

- Produced in Austria and Germany

- Made without grains

- Single protein source – except wet food “Vension with cranberries & apple”

- Made with regional sourced raw ingredients

- No artificial preservatives, colours and additives

- No added sugar

- Appealing packaging design and a comprehensible brand story

- Attractive packaging features such as a paper-touch feel, handle and zip-lock

The range of dog food would not be complete without THE GOODSTUFF Goodies. The brand attach great importance to using high-quality meat in the production of the snacks – depending on the variety, even organic meat is used. The gentle production method is ensured by the slow and gentle drying of ingredients.

Furthermore, THE GOODSTUFF also offers wet food for cats with an especially high percentage – 70% – of high-quality meat and offal – delivered in THE GOODSTUFF’s well-known super-premium quality.

The key benefits at a glance:

- 70% fresh meat and high-quality offal

- Maximum nutrients thanks to the gentle production process

- Simple recipes – reduced down to the important & the essential

- Developed in Austria, produced in Germany

- Made without grains

- Single protein source – except “Chicken with salmon” and “Chicken with herring”

- With taurine

- Made with regional sourced raw ingredients

- No artificial preservatives, colours and additives

- No added sugar

- Appealing packaging design and a comprehensible brand story

THE GOODSTUFF offers:

A transparent, honest brand story and an extensive selection of complete pet foods for dogs & cats, ensuring excellent product availability!

Dry food for dogs:

Available for different ages and in various packaging units.

The innovative, high-quality packaging solutions include: 12.5kg bag with zip and carry handle; 2.5kg with paper-touch effect for a better haptic experience at the point of sale.

Wet food for dogs:

Available as 800g and 400g sizes, each in a six-pack

Goodies for dogs:

All varieties are available in convenient, resealable packaging - ideal for on the go!

Dry food for cats:

Available as 400g and 200g sizes, each in a six-pack

Many thousands of customers in German-speaking Europe already trust in THE GOODSTUFF – our repurchase rates are above average.

THE GOODSTUFF – the name says it all!

grau GmbH

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