Ultra Premium Direct is a brand registered by Natura Plus Ultra Pet Food SAS, located in Agen, South West of France. The company relies on a 8000 m2 modern factory, 750 m2 of offices near Agen, for a passionate team of 140 employees.

Founded in 2013, Ultra Premium Direct achieved a revenue of 53 M€ in 2023, with 370 000 customers. The brand is a pioneer of Direct to Consumer sales through internet, inventor of the subscription model for Pet Food. Ultra Premium Direct reaches #3 of brand awareness for Pet Food in France in 2023 (5 TV ad campaigns / year in France, in addition of massive online advertising.

Ultra Premium Direct is sold directly from factory to co ...