Quality, sustainability, innovation - this is what sera stands for. We have not only internalized these commitments, but also pass them on to our partners and customers. An essential aspect is, of course, our brand identity. The core element of the sera brand, the logo, had not been changed since the company was founded. The packaging design has also only been updated in a reduced form in the last few years - most recently in 2017, when almost all foods were successively converted to “Nature”.

In the background, sera has repositioned itself for the future and set an important course for the company over the past three years. These changes, together with our efforts to communicate even better our commitments mentioned above, have led to a ...