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How to create more visibility for companies and products on the Interzoo website
Digital platforms play a central role in trade fair preparation. Thus, the online profile on the Interzoo Website and within the Interzoo App is more than a digital business card for exhibitors before, during and after the exhibition. Here's how to present your company in the run-up to the exhibition via the new Interzoo exhibitor and product database.
More than 85 per cent of all trade fair visitors use digital platforms to obtain information about exhibitors and products in order to plan their visit in the best possible way. The exhibitor and product database on the Interzoo website is the central point of contact for this trade fair planning.
For Interzoo 2024, the online database and the Interzoo App will replace the physical trade fair catalogue and offer exhibitors additional opportunities to present themselves prior to the fair. Interzoo trade visitors can use the database for detailed company and product research.
More than a digital business card: exhibitor profiles in the Interzoo database
Accordingly, the exhibitor and product database on the Interzoo website and in the Interzoo App form important information channels. With the importance of these two digital communication channels in mind, exhibitors profit hugely when adding central company information to their database profile. Support for filling out your company profile can be found in our numerous tutorials.
Additional options in the Interzoo App
Exhibitors can enter a more detailed exhibitor profile with additional information, pictures and graphics in the Interzoo App. In addition, stories, video clips and other forms of presentation can be booked as an add-on. This helps visitors to find helpful additional information about companies, products or brands in the run-up to the fair.
Further information
Our self-service tool takes you step-by-step through the various option of how to make efficient use of your online profile: www.interzoo.com/en/howto-online-profile-selfservice
If you need further help in maintaining and optimising your online profile, please contact our team: selfservice@support.nuernbergmesse.de.
Konstantin Rohé
Communications Officer Interzoo – WZF GmbH
You would like editorial information about Interzoo, or I can support you with your coverage of the exhibition? I am here to help and look forward to receiving your enquiry.
Send email +49 6 11 447 553 17
