Credibly good: Most Interzoo-exhibitors recommend the trade fair to others

Personal contact is and remains the favoured setting when developing and expanding business partnerships in large parts of the business world. That is why trade fairs remain so popular as physical meeting places for decision-makers and real presentation platforms for products. And likewise, Interzoo profits from personal recommendations of its exhibitors. In fact, the world's leading trade fair for the pet supplies industry can show impressive numbers: 92 per cent of exhibitors at Interzoo 2022 recommend the trade fair to others, a third of them with the top rating of "very good".¹ 

The reasons for the very high recommendation rate among exhibitors are obvious: Being the world's most important meeting place for the pet supplies industry, Interzoo brings together decision-makers, buyers and innovators. Accordingly, 97 per cent of the Interzoo exhibitors surveyed stated that they had reached their most important target groups at Interzoo 2022; 96 per cent were satisfied with the visitor quality at Interzoo 2022. The Interzoo supporting programme with numerous networking and information formats also contributes to Interzoo's leading position within the global pet supplies industry.

In November 2023, the stand registrations already exceeded the exhibition space of the largest Interzoo 2018 to date, and demand from companies interested in using Interzoo from 7 to 10 May 2024 as a presentation platform, networking event and industry get-together remains high. One thing is certain: the world's leading trade fair for the pet supplies industry will be bigger than ever before in 2024.

Further information about Interzoo 2024 can be found at https://www.interzoo.com/en, and the complete event analysis for Interzoo 2022 can be accessed here.

Previously published in the editorial series "Number of the Month":

• Successful trade fair participation: The importance of decision-makers
• On the importance of networking for post-fair business
• On the importance of visitor quality for a successful trade fair participation

^{[1] All figures in the Interzoo event analysis have been approved by the FKM, the Society for Voluntary Control of Fair and Exhibition Statistics.}