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Interzoo Start-up success story: The Sustainable People
Interzoo’s Fresh Ideas Stage, turnkey solutions with attractive conditions for both German and international start-ups and a supporting programme that gives room to innovative products and services: The world’s leading trade fair for the pet industry is a crucial accelerator for innovation.
Meet the companies that have profited tremendously from the start-up offers at Interzoo and read the success story of The Sustainable People.
What does the company produce?
The Hamburg-based start-up The Sustainable People produces, among other things, special dog waste bags made from biodegradable material (starch blend) or recycled material (PE). The Sustainable People is taking part in Interzoo for the third time in 2024 and won the second prize in the Fresh Ideas Contest in 2022.
Why was Interzoo so important for the company’s
development?
“In view of the cost increases in recent years, the marketing budget of our young, rapidly growing company was and still is limited. This makes the community stand and its federal funding all the more valuable. We enjoy the exchange with other start-ups at the community stand at Interzoo, where we will be represented with a slightly larger stand in 2024 to bring our innovations to the international pet industry.”
Sören Meissner, Marketing Manager at The Sustainable People
> Read the Interzoo success story of Eat Small
> Read the Interzoo success story of Petvision GmbH
Konstantin Rohé
Communications Officer Interzoo – WZF GmbH
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